Every week, women ask us some version of the same question: is The Noli Shop real, and can I trust it? It is a fair question to ask about any brand you find online, so I would rather answer it myself, openly, in one place.
Is The Noli Shop legit?
Yes. The Noli Shop is a real, family-founded fashion brand based in Miami, Florida. My mother, Diana, and I started it together in 2015, and thenolishop.com is our own online store, run by our company, Dessa Brands Corp.
- Founded: 2015, in Miami, by Diana Furman and her son, Slava Furman.
- Company: Dessa Brands Corp., 2420 NE Miami Gardens Dr, Miami, FL 33180.
- Stockists: thenolishop.com, and also carried at Nordstrom.
- Reviews: rated 4.4 out of 5 on Trustpilot from more than 1,700 customer reviews.
- Customer care: [email protected] or 1-866-545-6654.
Who is behind The Noli Shop?
My family left the Soviet Union in 1989, when I was six. My parents arrived with nothing and built a life from zero, and we ended up in Miami. Through all of it, my mother was the best dressed person in every room she walked into. It was never about what things cost. It was how she chose them.
We started Noli together in 2015 and ran it side by side for eight years. In 2023 she stepped back, and I relaunched the brand as ready-to-wear. Before anything gets made, we still ask the same question: would Diana wear this? You can read our full story here.
What do you make?
We are best known for our denim: high-rise jeans in Petite and Classic lengths, sizes 24 to 33, from our coated Aria flare to pearl and crystal embellished styles. Alongside denim we design tweed blazers, silk tops, knitwear and the pieces to wear with them. We produce in small runs on purpose, so when a color goes, it usually goes. Shop our best sellers or denim.
How can I make sure I am on the real Noli website?
Our only official website is thenolishop.com. Some online stores use names that look or sound similar to ours. If you see a site with a different web address, unusually low prices or no way to contact a real team, it is not us. If you are ever unsure, email us at [email protected] and we will confirm.
Is it safe to pay on your website?
Our store runs on Shopify, and every order goes through Shopify's secure, encrypted checkout. We never ask for payment details by email, text or social media message.
What if something does not fit?
You have 30 days to return items with their original tags, and exchanges are always free. You can choose an exchange, store credit that never expires, or a refund. Read how returns and exchanges work or start in our return portal.
Where can I see what other customers think?
Read our reviews on Trustpilot and on our reviews page, where customers share how our pieces fit and wear.
Thank you for trusting us with your wardrobe.
Slava Furman, Founder