Your bag

Your bag is empty

Check out these collections.

Miami · Est. 2015

My mother was always
the most fashionable
woman in the room.

Not because of what anything cost. Because of how she chose it.

Premium Denim · Tailored Blazers · Elevated Essentials
Diana and Slava Furman
Diana and Slava Furman · Miami

The woman who
taught me everything.

My family left the Soviet Union in 1989. I was six. My parents arrived here with nothing, no money, no English, no plan, and built a life from zero. We ended up in Miami.

Through all of it, the leaving and the arriving and the years of starting over, my mother was the best dressed person in every room she walked into.

It was never about what things cost. It was how she chose them. Tailored. Deliberate. Nothing extra. One pearl necklace, worn every day for forty years.

We started Noli together in 2015 and ran it side by side for eight years. In 2023 she stepped back. I relaunched the brand as ready-to-wear. Same standard, same hands, same question asked before anything gets made.

Would Diana wear this?

That is the question, and it is the only one that matters.

I am not designing for trends. I am designing for the woman I watched get dressed my whole life. The one who taught me that details are not decoration, they are the entire point. That embellishment only works when it is earned. That restraint is the most expensive-looking thing there is.

She has said no far more often than yes.

Nothing leaves the design room until I can picture her in it.

— Slava Furman, Founder

Also carried at Nordstrom

Three things we decided
early and have not changed.


01

Quiet branding

You will not find our name printed across anything. You will find it where jewelry lives: a gold charm on a drawstring, a ring button at the waist, a small N at the cuff. If you know, you know. That is the point.

02

Small runs, on purpose

We produce in limited quantities by choice. It keeps the standard high, and it means the woman next to you is not wearing what you are. When a color goes, it usually goes.

03

Fabric before shape

We choose the cloth first and design to it. It is the slower way to work and it is the reason a piece still looks right in its third season.

Four categories.
One wardrobe that works together.

Grey coated Aria jean, fall colonnade

Denim

Denim is how most women find us, and it is the piece they come back for in a second color. Flare, high-rise, bootcut, coated and uncoated. Four-way stretch that holds its shape through the wash rather than relaxing out of it. The pearls on the Kaia are a quiet nod to the woman who taught us how to wear them.

Shop All Denim →

The Fall Collection

The Fall Collection is arriving now, in small runs, with new pieces landing through the season. When a color goes, it usually goes.

Shop the Fall Collection

Women who found their uniform

Most of the women who order from Noli order again. It is the number we watch.

★★★★★
"

These jeans are super cute! Customer service was great! Order came within a week, except I needed a different size, my exchange came within 3 days! Can't say enough.

— Andrea L., verified buyer
★★★★★
"

Perfect Fit! — I love these jeans! The fit is perfect and that little bit of stretch make them extremely comfortable. I styled with the pink Gabrielle jacket for dinner. I'm always impressed with the quality of Noli products!

— Pam G., verified buyer
★★★★★
"

Style and Quality — The beautiful pink Gabrielle jacket is stylish as well as wonderful quality. Fabric and craftsmanship makes it a staple in your closet. So far I've worn it with jeans, white linen slacks and black dress pants. Love it.

— Suzanne T., verified buyer
The Noli Team — Miami
The Noli team · Miami

The hands behind
every piece.

Noli is designed, fit, and shipped from Miami by a team that wears what we make. Every piece is chosen and finished by the women you see here, with the same care Diana put into a necklace she has worn for forty years.

We are small. That is the whole point.

— Slava and the whole Noli family

Find the pieces you
will reach for every day.

Complimentary shipping on orders over $200 · Free returns and exchanges · Fit tested on the woman we design for

© 2026 The Noli Shop · Miami, Florida · All rights reserved

Tweaks