Slava & Diana Furman · Miami
Our Story
The woman who
taught me everything.
My family left the Soviet Union in 1989. I was six years old. My parents arrived in the United States with nothing — no money, no English, no plan — and rebuilt a life from zero. Eventually, we made Miami home.
Through all of it — the leaving, the arriving, the years of starting over — my mother, Diana, was always the most fashionable woman in the room. Every room.
Not because of what anything cost. Because of how she chose it. Tailored. Deliberate. One pearl necklace, worn every day for forty years.
Diana and I co-founded Noli together in 2015. We ran it side by side for eight years. In 2023 she stepped back for her health and retirement, and I relaunched it as the brand you know today — ready-to-wear, same DNA, same hands.
